Privacy Policy

Effective Date: October 26, 2023

Welcome to EASTON Shop at baseballgeardeal.com. We are committed to protecting your privacy with the same dedication and precision that goes into crafting our premium baseball and fastpitch equipment. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase. By using our site, you consent to the data practices described below.

1. Who We Are & Our Target Audience

EASTON Shop serves competitive players, coaches, dedicated fastpitch athletes, and enthusiasts globally. Our website is designed for those who demand reliability, authenticity, and a seamless experience—from selecting top-tier gear like Easton and DeMarini products to enjoying a secure checkout. We cater to individuals making quick purchases and team managers handling bulk orders, all with a focus on performance and trust.

2. Information We Collect

We collect information to provide you with a superior shopping experience, process your orders efficiently, and improve our services.

A. Information You Provide Directly:

• Identity & Contact Data: Name, email address, shipping/billing address, phone number.
• Payment Data: Payment method details (e.g., card type, last four digits, PayPal email). Please note: We do not store full credit card numbers on our servers. All payments are processed through PCI-DSS compliant partners.
• Transaction Data: Details about purchases, order history, and preferences.
• Account Data: If you create an account, we store your login credentials and saved preferences.
• Communication Data: Records of your communications with our U.S.-based support team.

B. Information Collected Automatically:

• Technical Data: IP address, browser type, device information, operating system.
• Usage Data: Pages visited, time spent on site, clickstream data, referring website.
• Location Data: General geographic location derived from your IP address to determine shipping eligibility and applicable taxes.

3. How We Use Your Information

We use your data with the same strategic focus you bring to the field—purposefully and efficiently.

• To Fulfill Your Orders: Process payments, arrange shipping (including our FAST & TRACKED Standard Shipping or Free Shipping on orders over $50), and send order confirmations.
• To Communicate With You: Provide customer support, respond to inquiries at [email protected], and send transactional updates.
• To Improve Our Website & Services: Analyze site performance, optimize the checkout experience, and tailor our product offerings.
• For Security & Fraud Prevention: Protect our website, business, and customers, in line with our “Payment Security Promise.”
• For Marketing (with your consent): Send promotional emails about new gear, curated collections, or special offers. You can opt-out at any time.

4. Sharing and Disclosure of Information

We do not sell or rent your personal data. We share information only as necessary, partnering with trusted providers who meet our high standards:

• Payment Processors: Such as major card networks and PayPal, to securely complete transactions.
• Shipping & Fulfillment Partners: Like EMS, to deliver your gear globally (excluding Asia and certain remote areas).
• Service Providers: Companies that assist with website hosting, analytics, and customer support.
• Legal Obligations: If required by law, to comply with a legal process, or to protect the rights and safety of our business and customers.

5. Data Storage and Security

We implement robust security measures designed to protect your data from unauthorized access, alteration, or destruction.

• Industry-Standard Encryption: We use advanced SSL encryption to secure data transmission, similar to the protection we promise for your payments.
• Secure Storage: Your data is stored on secure servers with limited access.
• Payment Security: We are PCI-DSS compliant and use certified payment gateways. Full card details are never stored on our systems.
• Data Retention: We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.

6. Your Rights and Choices

You have control over your personal information, consistent with applicable privacy laws.

• Access & Correction: You can access and update your account information through your profile settings.
• Data Portability & Deletion: You may request a copy of your data or request its deletion, subject to legal limitations.
• Marketing Preferences: You can unsubscribe from marketing emails by clicking the link in any email or contacting us.
• Cookie Controls: Manage your cookie preferences through your browser settings (see Section 7).
• To exercise these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

Like our website’s streamlined checkout, we use cookies to make your browsing experience smooth and efficient.

• What Are Cookies: Small data files placed on your device to remember your preferences, analyze site traffic, and personalize content.
• How We Use Them:
  • Essential Cookies: Required for site functionality, like adding items to your cart and secure checkout.
  • Performance Cookies: Help us understand how visitors use our site to improve performance.
  • Functionality Cookies: Remember your preferences (like language or region).
  • Advertising Cookies: Used to deliver relevant ads about gear and promotions, both on and off our site.
• Your Control: Most browsers allow you to refuse or delete cookies. Please note that disabling certain cookies may impact your website experience.

8. International Data Transfers

Our shop serves a global audience (with noted exclusions). Your data may be processed in the United States or other locations where our service providers operate. We ensure appropriate safeguards are in place to protect your data in accordance with this policy.

9. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised effective date. We encourage you to review it occasionally.

10. Contact Us